The difference between a stellar website and one that’s only so-so can make all the difference in the world for your brand and your business. With an average-looking site, a visitor might just glance at your home page and then quickly move on. But with a visually compelling website, that same visitor lingers and engages—and soon can become a loyal customer.
The same truism that holds for going on a blind date or selling a house applies just as much to websites: First impressions matter. A website’s initial impression is absolutely crucial to capturing users’ interests, according to Google researchers. Thirty-eight percent of consumers will simply give up on a site if they don’t find it visually appealing, Adobe finds.
How much time do you have to make that first impression? Precious little. It takes just 0.05 of one second—that’s only 50 milliseconds—for someone to form an opinion about your website, according to a study in the research journal Behaviour & Information Technology. By comparison, consider this: It takes at least twice as long (or 100 to 500 milliseconds) to blink your eye. That means your website has to pack a visual punch, and fast.
An essential part of any effective website is its landing page. Not necessarily the same as your home page, the landing page is where a visitor “lands” when they click on another site or ad that takes them to your site.
A good landing page has a clear call to action, whether that’s making a purchase or signing up for a newsletter. Think of the call to action as something that takes casual shoppers who are “just looking” in a store and turns them into active purchasers. Or it helps turn those same visitors into an engaged audience that might not make a one time purchase on this occasion but will come back time and again to see what else you have to offer.
Two tips to creating a high-impact landing page: First, the landing page shouldn’t have too many places to click, so your customers stay focused on the call to action you want them to take. Second, the ad that takes visitors to your site should look and sound exactly like the landing page, so the two form a cohesive pair.
It’s also not enough to put up a nice-looking website and then sit back and hope for the best. A website is a dynamic, living thing that has to evolve as customers’ needs and expectations change.
With all of us bombarded with online content all day every day, you need a skilled hand to help your site stand out from the rest. A professional marketer will understand your brand and create a website that showcases it at its best.
That’s where Nimble Thinkers comes in. As an independent marketing agency with the resources of a leading content publisher, Nimble Thinkers can give your brand the website it deserves—and, as a result, the customers it wants.
The Nimble Thinkers team starts that process by first developing a thorough understanding of your business and your customer. Then Nimble Thinkers builds a website and delivers an array of services that propel your entire digital campaign—whether that’s a smartly written editorial or an expertly produced video or a digital ad that customers can’t help but click. Nimble Thinkers breathes digital life into your brand.