It’s easy to believe that you can stay on autopilot, but that’s not necessarily the case. Refreshing your content, finding new mediums to express your company’s messaging, and making sure you’re reaching the right consumers takes effort and experience. Partnering with a professional marketer can be a great way to leverage your own company’s strengths and amplify your message in a smart, precise way.
That’s why Nimble Thinkers, an independent marketing agency with the resources of a leading content publisher, is constantly evolving as a flexible, clever partner focused on helping to elevate your brand. Our team of professional marketing specialists understands that to stand out you have to do things differently, which is why we’re watching the trends and solving tough challenges for leading brands that want to win.
One of those hot trends is adding video content to your integrated messaging strategy. Recent data shows that online videos will make up more than 82% of all consumer internet traffic by 2022, so if you haven’t explored the engagement potential that video content offers, now is the time to do so.
Did you know Nimble Thinkers offers video production skills—bringing your brand message to the small screen through a range of popular video options, such as explainer videos, advertising and promotional videos—and testimonials, social proof and case studies…to name a few? According to Social Media Today, a publication that covers the social media industry, video is the best performing type of content on Facebook. Additionally, Tweets with video get 10 times more engagement than those without it, and LinkedIn users are 20 times more likely to share a video than any other type of post. Those are compelling stats and reason enough to include video as part of your overall plan.
Website design and landing pages for special promotions are another means by which to capture audience interest. After all, internet searches for businesses, products, services and other opportunities is the main way people find the information they’re looking for. You want your brand to show up in those searches with your best foot forward. Web pages are often the first impression you will make, so make it count. The Nimble Thinkers team can work with you to maximize those efforts by helping to design, implement and market relevant and engaging web pages for your brand, even tying in robust lead generation for added strength and value to enhance your overall messaging strategy.
What’s the main takeaway? Developing a solid content marketing strategy takes time, research and expertise, but when it’s done right, it can build leads and brand awareness to help you stand out from the crowd.