What we do

Marketing Community

We believe delivering great marketing starts with a solid understanding of your customer and business. We understand the importance of this because we’ve been there, leading marketing teams inside major BtB and BtC companies, giving us an unmatched understanding from the inside out and knowledge of consumer, professional and channel audiences.

Flexible. Quick. Skilled. That’s Nimble Thinkers.
 

We’re a full service agency with a twist — We’ve built a broad Nimble Thinkers marketing community of clever content and marketing professionals that specialize in specific areas of marketing. You decide what you need and we customize the team for each project. It’s like your own army of marketing experts ready to deliver the marketing you need, when you need it.

Digital and Offline Insights Strategy Industry Trade Panel Spanning the Customer's Journey Integrated Promotion or Launch Integrated Content Custom Events Analytics Driving Results
Digital and Offline Insights Industry Trade Panel Strategy Spanning the Customer's Journey Integrated Promotion or Launch Integrated Content Integrated Brands with Customer Touchpoints Custom Events Analytics Driving Results
Insights & Analytics

We believe understanding your customer’s point of view gives you a competitive advantage and drives better results. Our research services help you to understand, segment and market to channel, trade and consumer audiences. Data analytics work to distill results into actionable next steps.

  • Concept testing

  • Focus groups

  • Retail or site intercepts

  • Segmentation

  • In-depth interviews

  • Competitive product feature/benefit sets

  • Voice of the customer

  • Program analysis

  • Content and social engagement

Strategy

We believe the success of every brand depends on understanding the complexity of your customer’s journey and where to intersect that path with relevant brand messages. We can facilitate planning meetings, build out campaign strategy, or act as an extension of your team throughout the process.

  • Strategic planning

  • Brand or product value proposition

  • Product message hierarchy

  • Content marketing strategy

  • Digital, campaign and event planning

Integrated Content

We believe strong storytelling is dependent upon customer insights, solid strategy and clever creative — delivering compelling content that resonates with the audience and drives results.

  • Editorial

  • Short and long form videos

  • Social media marketing

  • Webinar development

  • Digital and print advertisements

  • Brand materials

  • Packaging

  • Event content

Integrated Promotions & Events

There’s a time and a place to make a splash, build awareness, or incentivize your customer, and when that time comes we believe it’s all about the right experience and flawless execution. Our product promotion and event services are easily integrated into your marketing content, and access to our professional subscriber lists gives you an instant audience.

  • Product promotion (launch, product offers)

  • Digital and social campaigns

  • Industry and custom events and roadshows

  • Job site education and installation clinics

  • Co-op dealer programs