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As brand leaders, you would be smart to invest the time and energy to assess where your marketing plan was pre-COVID, where it is now, and what your future goals are to ensure your company thrives in the new year.
Some of the biggest challenges for email marketing are boosting engagement, increasing conversions, and generating leads. In order to improve these metrics, and have a successful email marketing strategy, you need to collect and analyze data.
The way Millennials interact with advertising content is different from previous generations; unlike Baby Boomers, who came of age when television was gaining popularity, they don’t trust traditional ways of advertising. They’re savvy with technology and socially conscious.